Email fraud prevention with real-time reputation scoring with real-time reputation scoring is a proactive defense that blocks bad users and payments before they make their way to your systems. It relies on a combination of positive and negative signals for a holistic view of user, payment and account risks to calculate an email risk score.

A wide range of data points are combined to calculate an email risk score, including blacklists, spam trap and honeypot emails, reverse identity verification checks and live appends for more than 30 different pieces of information. In addition, a robust rule engine with machine learning algorithms and regular reviews of rules helps ensure that false positives are minimized.

Fraudsters often use tools to create fake identities and spoof email addresses. They also use throwaway email domains and custom domains to make their emails appear authentic and bypass blacklists. These tools have eroded the effectiveness of IP reputation services that used to be the go-to solution for risk scoring.

Email Fraud Prevention with Real-Time Reputation Scoring: Reduce Phishing Risks

The best email fraud prevention solutions are based on an end-to-end integrated platform, combining multiple elements such as supply chain monitoring and BEC detection. These include a powerful ML/AI-powered BEC detection engine, training to help employees spot deception, and DMARC authentication. Proofpoint is the only vendor to offer an integrated platform that combines these and other tactics to protect organizations from BEC attacks that are costing them millions each year.

Using a free tool to monitor your reputation is helpful, but don’t trust it alone. Increasing spam complaints, deliveries to mailbox providers’ watchdog technologies and deny lists can tell you that your reputation is degrading. It’s important to track these on a domain-by-domain basis to understand the reputation impact on your deliverability rates.